Are you really selling what they’re buying …?

Ask someone what business they’re in or what service they provide, and they might say something like: I’m a Vet or I’m an IT specialist. This may be true in the literal sense but from the customer’s point of view people don’t wake up one morning thinking it might be fun to go to the […]

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Britian expects …

Doesn’t everyone love reading stories about other people’s balls-ups! Well, this one’s a corker, and luckily, we’re not in the frame for this one. Back in the Spring, planners decided it would be a great idea to include a chocolate bar in a giveaway goodie bag for their Autumn Party Conference. Goodness knows how much […]

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Keep the scoreboard ticking over …

The women’s rugby World Cup may be done and dusted for another four years. And many fans will have enjoyed some exciting high-scoring games – one or two almost akin to a game of cricket. The purists may decry these one-sided games, but they certainly maintain the excitement levels. Whether Clive Woodward, World Cup-winning coach […]

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Curiosity got from the cave to the moon …

Our early ancestors lived in caves for around 2.5 million years. Then it took only 10,000 years to leave our caves and get to the moon. And then only a further 55 years for AI to become mainstream in our daily lives. I realise I’m using broad brushstrokes here, but these ever-decreasing spans of time […]

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