Last week we talked about the cost of being invisible in the marketplace. Whether you are using Google Ads, SEO, Leaflet Drops or whatever, getting your message out there doesn’t come on the cheap. Sure, if you’ve got a big budget and are prepared to fire money at the problem like it was going out […]
Dad’s Army ran for 9 years and 80 episodes and in all that time Captain Mainwaring’s wife never appeared on screen. As invisibility goes, that’s pretty good going. The writers deliberately played on the fact that Elizabeth Mainwaring was never seen, and it became an amusing sideline in a show brimming over with subtle interplays […]
In the rich tapestry of our royal rogues and rascals poor old Queen Anne seems to have been a bit of a dull old thing. But who could have guessed her obsession with candles would have such a profound influence on our retail landscape? For those living on a shoestring in the early 1700s, tallow […]
On a balmy summer’s afternoon in 1977, Voyager 2 sat quivering on its Cape Canaveral launchpad. Everyone at Mission Control on hyper-alert, the myriad systems all in contact with each other and all totally focused on the serene form waiting patiently on the launch pad for the command to go. At 14:29 precisely […]
If you enjoy the occasional slurp of red wine, you’ll probably know that a glass of Italian Amarone is a wonderful treat. The trouble is that it comes with a rather hefty price tag. Which, given the process of making it, is not surprising. Harvested by hand, the grapes are picked, sorted, and carefully inspected […]
Nuts and bolts can be a bit of a hard sell. As Chris and I soon found out whilst discussing some new copy for his brochure and website. We’d only just met so I was new to the challenge but it was clear that he’d been wrestling with the conundrum for a long, long time. […]
On the 18th of December, the dashing Count rocketed across the finishing line and into the record books. Count Gaston de Chasseloup-Laubat had just set the first land speed record of 39.24mph and the date was December 1898. And his car? An electric-powered Jeantaud Duc, apparently. Who’d have guessed that EVs were all the rage […]
After a tiring 12-hour shift, PC John Byrne was looking forward to getting back to the station and clocking off. Just as he thought he could relax his phone buzzed and a message popped up on the screen. One he couldn’t ignore. As the adrenalin surged through his veins, on went the blue lights and […]
They say there’s nothing new under the sun and they’re probably right. Adverts for 2021 calendars are arriving thick and fast. Big ones, little ones, wide ones, and tall ones – all with one unbreakable rule which I’ll tell you about in a mo. But one caught my eye – waxing lyrical about its amazing […]
Whether you are a Formula 1 nut or not (I’m not, by the way) you’ve got to admire the way they use data. Because the pointy heads in Formula 1 certainly know how to use it and it’s a lesson which should resonate with anyone serious about the success of their website. The reason this story stands […]
