Selling lawn mowers to high-rise flat owners …

It’s best to check first. Who you are sending promotional material to, I mean. And, more importantly, what you are trying to sell to them. Marketeers are always blathering on about how important it is to segment our lists. And I guess we all sort of know what they mean but nothing makes the point […]

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Repetition is the key …

An unexpected run of eye operations has led to some enforced and unwelcome time away from my desk. And whilst Audible is my trusted companion of choice during any down-time, the telly has provided some light relief – especially when concentration levels fall to the level of a 5-year-old who’s just gorged on a ton […]

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Held to ransom …

The Pepperoni and Chorizo wood-fired pizza we ordered from a local restaurant recently was lipsmackingly delicious and definitely one to order again. But it very nearly didn’t happen. It had come by recommendation so with the weekend coming up I jumped on to the restaurant’s website and searched high and low – but any mention […]

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The “spiritual” power of print …

Pilgrims have long trodden the path to holy places and surprisingly, these routes are more popular today than in medieval times. Although today as many travel to escape their hectic lives for a period of self-reflection as they do for religious reasons. Routes around the world abound. Destinations range as far afield as Tibet or […]

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Einstein defined it perfectly …

Scientists may be able to split the atom over breakfast or explain how much a neutron weighs – even if it is in largely unintelligible language. But they aren’t best known for crafting an adept turn of phrase. But Einstein was different. Not only was he a genius but he understood human behaviour. Never more […]

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39 years and four days ago, today

Shortly before midnight on the 30th of April 1982 Flight Lieutenant Martin Withers gently eased forward his four throttle levers. The four giant Olympus engines behind him began to howl in response and all 93.75 tons of XM607 gently started to roll down the runway. Their target; Port Stanley airfield on the Falkland Islands. As […]

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What business are you really in?

Ask anyone what business they’re in and you’ll hear replies like hospitality, manufacturing, construction, sales. Delve a little deeper and depending on how good a conversationalist you are, and you might get as far as an outside events manager, supply chain management or senior buyer. Hmm? We might be getting a little warmer but not […]

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