It’s best to check first. Who you are sending promotional material to, I mean. And, more importantly, what you are trying to sell to them. Marketeers are always blathering on about how important it is to segment our lists. And I guess we all sort of know what they mean but nothing makes the point […]
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So, the Euros are upon us and whether you are football mad or not, the tournament is sure to bring a much-needed feelgood factor to the nation. Some people think it’s all about the football but there’s an interesting takeaway for all of us in business too. Whilst much of the attention is on Gareth […]
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An unexpected run of eye operations has led to some enforced and unwelcome time away from my desk. And whilst Audible is my trusted companion of choice during any down-time, the telly has provided some light relief – especially when concentration levels fall to the level of a 5-year-old who’s just gorged on a ton […]
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The Pepperoni and Chorizo wood-fired pizza we ordered from a local restaurant recently was lipsmackingly delicious and definitely one to order again. But it very nearly didn’t happen. It had come by recommendation so with the weekend coming up I jumped on to the restaurant’s website and searched high and low – but any mention […]
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Pilgrims have long trodden the path to holy places and surprisingly, these routes are more popular today than in medieval times. Although today as many travel to escape their hectic lives for a period of self-reflection as they do for religious reasons. Routes around the world abound. Destinations range as far afield as Tibet or […]
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The human brain can process images up to 60,000 times faster than words … A point worth bearing in mind next time you’re updating a web page or printed material because a well-curated image library is worth its weight in gold. No, your images don’t have to look like a Hello magazine photo-shoot – just well thought out […]
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Campaigning for any election is a bloody hard job. Late nights, early mornings, and all day out on the stump. Harangued by unfriendly voters and snappy dogs, and there’s always a dribbling baby or two for an unenviable photo op. Yup, it’s hard graft all right but with the tantalising prospect of winning a seat […]
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Scientists may be able to split the atom over breakfast or explain how much a neutron weighs – even if it is in largely unintelligible language. But they aren’t best known for crafting an adept turn of phrase. But Einstein was different. Not only was he a genius but he understood human behaviour. Never more […]
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Shortly before midnight on the 30th of April 1982 Flight Lieutenant Martin Withers gently eased forward his four throttle levers. The four giant Olympus engines behind him began to howl in response and all 93.75 tons of XM607 gently started to roll down the runway. Their target; Port Stanley airfield on the Falkland Islands. As […]
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Ask anyone what business they’re in and you’ll hear replies like hospitality, manufacturing, construction, sales. Delve a little deeper and depending on how good a conversationalist you are, and you might get as far as an outside events manager, supply chain management or senior buyer. Hmm? We might be getting a little warmer but not […]
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