Print Academy

Planning a new print project? Here are some things to consider:

1. Who is your target audience? And how will your language and design reflect this?

Stop and think for a moment about what your customers are buying.

What they’re really buying are outcomes; the things that your product or service is going to deliver or help them to achieve.

Getting more bookings and making more sales; these are the things on their mind. These are the benefits to them.

2. Think more about benefits and less about features.

Let me give you an example of a luxury Business Card. We could wax lyrical about the super thick card it is printed on or the soft-touch velvety laminate used to cover it. Maybe we could go on at some length about the sparkly, eye-catching little splashes of Gloss Varnish that you could choose.
So what, you might say.

But if those features meant that someone handling your new card can’t take their eyes off the sparkly varnish or can’t stop rubbing their fingers over the soft velvety surface it means that you’ve made a very special connection that your competition can only dream of. So, who are they likely to remember next time they need your services? Exactly.

3. What’s the best way to reach them?

Are you going to try and email them and risk your unique proposition getting lost in the digital clutter? Or, are you going to produce something that’s going to attract their attention and stick around for a while?

These are all questions we’ll explore with you and help you come up with solutions to help you make your print job as effective as it possibly can be.

Artwork & Design

Good design is all about attracting attention and … keeping it.

If something is poorly laid out and stuffed with low resolution pixelated images you’ve screen-grabbed from the net, does that really help you stand out from the crowd? Of course not.

Lots of people like to create their own Artwork because they feel they can save on cost that way. And there’s nothing wrong with that, but what’s often forgotten is the cost of opportunity.

That means the prospects you lose out on because your item doesn’t attract the readers’ attention as effectively as it should. What would be the cost of opportunity for you if just one prospective customer overlooked your new marketing piece because it didn’t stand out from the crowd?

Great design is both an art and … a science too. And it’s those hard-learned lessons which we’ll share with you when you choose Fineline to work on your project.

Find out more about graphic design …

Papers & Boards

Conversations about choosing the right paper for a job often start off with questions about how thick or thin it is or whether it’s glossy or plain. Now, don’t get me wrong, these are important but there’s a lot more that needs to be looked at.

What’s often missed is the tactile effects your choices might have.

Yes, glossy paper helps photos and images pop right out on the page, but paper which has an interesting texture or feel to it can make the reader linger a while longer as they take in more of what you have to say. And that feeling creates a deeper long-lasting connection with your prospective customer, which is impossible to value.

There’s technical stuff as well where certain papers aren’t suitable for certain finishing tasks. And … how your design can affect the type of paper you may choose too but those are all things we can talk about when we sit down for a chat.

Lead Times

‘When do you want to take delivery?’ is one of the most important questions we need to ask. If there’s a vial deadline such as a product launch, a new sales drive or an exhibition you’re attending, then we need to know to make sure that we can deliver on time.

That last lot of Business Cards you ordered may have only taken a few days to complete but every job is different. Tasks such as laminating, die-cutting or specialist binding options all have different lead times and these need to be taken in to account when we’re calculating a delivery time for you.

So, the more we find out and the more you tell us, the better we can ensure that your job is delivered on time.