Absolutely phenomenal to work with. Every person in the team at Fineline are lovely, & I feel I know them all! Not only is the customer service & dedication to the product top notch, but the end result & printing quality is superb. Overall, I feel privileged to have worked with Fineline and am looking forward to future projects!Nathan Stewart, Theatr Clwyd
Very responsive with quick turn-around.
Always a pleasure to work with and often go the extra mile to meet our deadlines.
Excellent.Charlene Giles, Farrat Isolevel
Printing Wales – Some of the many items we design, print and deliver … every day:
- Art Supplies
- Artwork Guide
- Booklet Printing
- Brand Manuals
- Business Cards
- Business Forms
- Carbonless Forms
- Christmas Cards
- Colour Copies
- Company Reports
- Compliment Slips
- Correspondence Cards
- Correx Boards
- Dibond Panels
- Foamex Boards
- Funeral Stationery
- Gift Vouchers
- Greetings Cards
- Invitation Cards
- Jotter Pads
- Log Books
- Loyalty Cards
- Match Day Programmes
- NCR Books, Pads & Sets
- Plan Prints
- Postcard Mailers
- Presentation Folders
- Roller Banners
- Rubber Stamps
- School Prospectuses
- Score Cards
- Self-Published Books
- Staff Handbooks
- Thank You Cards
- Training Manuals
- Vinyl Banners
- Wedding Stationery
- Workshop Manuals
Planning a new print project? Here are some things to consider:
1. Who is your target audience? And how will your language and design reflect this?
Stop and think for a moment about what your customers are buying.
What they’re really buying are outcomes; the things that your product or service is going to deliver or help them to achieve.
Getting more bookings and making more sales; these are the things on their mind.
These are the benefits to them.
2. Think more about benefits and less about features.
We could wax lyrical about the super thick card it is printed on or the soft-touch velvety laminate used to cover it. Maybe we could go on at some length about the sparkly, eye-catching little splashes of Gloss Varnish that you could choose. So what? you might say.
But if those features meant that someone handling your new card can’t take their eyes off the sparkly varnish or can’t stop rubbing their fingers over the soft velvety surface it means that you’ve made a very special connection that your competition can only dream of.
3. What’s the best way to reach your target audience?
Are you going to try and email them and risk your unique proposition getting lost in the digital clutter?
Or, are you going to produce something that’s going to attract their attention and stick around for a while?
These are all questions we’ll explore with you and help you come up with solutions to help you make your print job as effective as it possibly can be.
Artwork & Design
Good design is all about attracting attention and … keeping it.
If something is poorly laid out and stuffed with low resolution pixelated images you’ve screen-grabbed from the net, does that really help you stand out from the crowd? Of course not.
Lots of people like to create their own Artwork because they feel they can save on cost that way. And there’s nothing wrong with that, but what’s often forgotten is the cost of opportunity.
That means the prospects you lose out on because your item doesn’t attract the readers’ attention as effectively as it should. What would be the cost of opportunity for you if just one prospective customer overlooked your new marketing piece because it didn’t stand out from the crowd?
Great design is both an art and … a science too. And it’s those hard-learned lessons which we’ll share with you when you choose Fineline to work on your project.
Papers & Boards
Conversations about choosing the right paper for a job often start off with questions about how thick or thin it is or whether it’s glossy or plain. Now, don’t get me wrong, these are important but there’s a lot more that needs to be looked at.
What’s often missed is the tactile effects your choices might have.
Yes, glossy paper helps photos and images pop right out on the page, but paper which has an interesting texture or feel to it can make the reader linger a while longer as they take in more of what you have to say. And that feeling creates a deeper long-lasting connection with your prospective customer, which is impossible to value.
There’s technical stuff as well where certain papers aren’t suitable for certain finishing tasks. And … how your design can affect the type of paper you may choose too but those are all things we can talk about when we sit down for a chat.
‘When do you want to take delivery?’ is one of the most important questions we need to ask. If there’s a vial deadline such as a product launch, a new sales drive or an exhibition you’re attending, then we need to know to make sure that we can deliver on time.
That last lot of Business Cards you ordered may have only taken a few days to complete but every job is different. Tasks such as laminating, die-cutting or specialist binding options all have different lead times and these need to be taken in to account when we’re calculating a delivery time for you.
So, the more we find out and the more you tell us, the better we can ensure that your job is delivered on time.
It’s worth-while having a good think about how many items you need. Just because the unit cost drops off dramatically when you have more, doesn’t meant to say it’s a good idea to have more.
Have a good think about your target market and the people you are selling to. Are you looking at a volume market or something a bit ore niche? Sometimes, it really might be worth taking advantage of the attractive run-on prices, but on other occasions it may not.
This is why we like to have a proper in-depth chat to make sure that you get what you need and are not going to be lumbered with stuff which ends up unused on your shelves.
Modern printing technology allows so many varied options that space does not allow here, but we’ll help you explore the options available when we talk through your project.
It might be a discussion about different binding types and how they impact on cost and lead time. Or whether that matt lamination and gloss varnish you like so much is right for your target market.
In short, the more we know about you, your target market and what you are trying to achieve, the more appropriate solutions we can offer for you to consider.
Perhaps it’s time to talk?