Curiosity got from the cave to the moon …

Our early ancestors lived in caves for around 2.5 million years.

Then it took only 10,000 years to leave our caves and get to the moon.

And then only a further 55 years for AI to become mainstream in our daily lives.

I realise I’m using broad brushstrokes here, but these ever-decreasing spans of time are mind-blowing.

So what’s going on?

Psychologists tell us it’s all down to curiosity.

Curiosity and asking the right questions, they say, got us from the cave to the moon.

And it’s a skill that has a profound effect on the success of our businesses.

Many come to us wanting some flyers or brochures. Or maybe some flags or banners.

Sometimes, we discover that they do, and sometimes they don’t.

It’s only by asking the right questions that we get to nub of the challenge.

It’s classic Market, Message, Media stuff.

We only discover the right media until we’ve solved who your market is and what message you want to convey.

We aren’t pretending to be marketing geniuses because we’re not. And neither are we a marketing agency.

Both of which come with a reassuringly expensive price tag.

However, if you want to brainstorm your next print project, we ARE here to help you choose the right media – which is surprisingly affordable.

Until next week.

Alec