Clarkson’s Farm …

Euro 2020 might have been dominating the TV schedules recently but there’s something else on the telly which has been doing something quite remarkable. Clarkson’s Farm. Whilst Amazon won’t reveal any viewing figures, all they’ll say is that it’s definitely moved the needle. Management-speak for the numbers have leapt off the graph and are heading […]

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The Fear Bubble

For some, fear is jumping out of a plane for the first time and hoping to heck that the bundle of material strapped to your back is going to open before you hit terminal velocity. For others, it might be potholing and trying to ignore the millions of tons of rock above your head and […]

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Selling lawn mowers to high-rise flat owners …

It’s best to check first. Who you are sending promotional material to, I mean. And, more importantly, what you are trying to sell to them. Marketeers are always blathering on about how important it is to segment our lists. And I guess we all sort of know what they mean but nothing makes the point […]

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Repetition is the key …

An unexpected run of eye operations has led to some enforced and unwelcome time away from my desk. And whilst Audible is my trusted companion of choice during any down-time, the telly has provided some light relief – especially when concentration levels fall to the level of a 5-year-old who’s just gorged on a ton […]

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Held to ransom …

The Pepperoni and Chorizo wood-fired pizza we ordered from a local restaurant recently was lipsmackingly delicious and definitely one to order again. But it very nearly didn’t happen. It had come by recommendation so with the weekend coming up I jumped on to the restaurant’s website and searched high and low – but any mention […]

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Einstein defined it perfectly …

Scientists may be able to split the atom over breakfast or explain how much a neutron weighs – even if it is in largely unintelligible language. But they aren’t best known for crafting an adept turn of phrase. But Einstein was different. Not only was he a genius but he understood human behaviour. Never more […]

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Are you asking the right questions …

Albert Einstein once said: ‘If I had one hour to solve a problem and my life depended on finding a solution, I would spend the first 55 minutes determining the proper question to ask. For once I know the proper question, I could solve the problem in less than five minutes.” Our lives may not […]

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