Keep the scoreboard ticking over …

The women’s rugby World Cup may be done and dusted for another four years.

And many fans will have enjoyed some exciting high-scoring games – one or two almost akin to a game of cricket.

The purists may decry these one-sided games, but they certainly maintain the excitement levels.

Whether Clive Woodward, World Cup-winning coach in 2003, would have agreed, I have no idea, but he was a massive fan of keeping the scoreboard ticking over.

Two points here and a point there always seemed to cheer him up more than a thumping try.

These seemingly small scores soon rack up and put teams into match-winning positions. The process might be slow and seem like a bit of a grind at times, but ultimately, it gets you there.

Something I was reminded of recently when checking up on our monthly website stats.

Admittedly, it might not have the same effect on your pulse rate as a Jilly Cooper novel, but business isn’t a sprint; it’s a long march to freedom.

Expecting moon-shot-like graphs showing you heading for the stars might happen occasionally.

But for most of us, it’s doing the boring stuff week in and week out, which keeps the scoreboard ticking over.

And it applies not just to your website, but all your customer outreach activities.

It might be sexy stuff like landing pages, but it’s also stuff like leaflet drops and postcard mailers, which brings in new customers and keeps your orders ticking over.

Food for thought …

Until next week.

Alec