Queues, Kerosine, and Customer Psychology …

Very shortly, many will be jetting off on their summer holidays.

For me, a trip to an airport is about as thrilling as it gets.

Whether it’s the occasional whiff of kerosene …

Or watching aircraft moving around on the hard standing, landing, taking off, it all makes for a heady mix.

Excitement doesn’t get any better.

The miracle of flight and how these aluminium monsters, weighing hundreds of tonnes, can spirit us away to far-flung destinations in a matter of hours is truly extraordinary.

However, not all of us view it in the same way.

Sure, others will be looking forward to their holiday as much as anyone but to them, their time at the airport is pure hell.

All they see are the endless queues. The interminable hanging around. The jostling as you make your way through security all amounts to a nightmare of epic proportions.

But love them or loathe them, airports are part and parcel of getting away, even if we view the experience in quite different ways.

Something to consider as we extol the virtues of our product or service.

Views might not be so polarised when we’re buying a product or service (Marmite excluded), but we do well to remember that we all have different switches.

Some turn us on, and some turn us off; if we want people to part with their hard-earned cash, we need to ensure that we turn on as many of those switches as possible.

Happy Hols if you’re getting away!

Until next week.

Alec