Turkey teeth …

At 7:19pm this evening, the sun will be directly over the equator.

Without a pause, it will continue its long and predictable journey south.

As autumn slips into winter, we’ll plunge into an ice-bound hellhole as our days in the northern hemisphere grow ever shorter and darker.

Our super-accurate atomic clocks can predict the sun’s passage across the skies with remarkable precision, but it hasn’t always been that way.

Way back in the mists of time, ancient civilisations built elaborate structures to mark the passage of the seasons.

Stonehenge and the nearby Avebury stone circle, we know well.

One of the lesser-known but no less elaborate structures is Chankillo – the ancient solar calendar in northern Peru.

Built in circa 250 BC, its 13 man-made towers were initially plastered and decorated with yellow, ochre, and tan pigments.

But now look like nothing more than stumps of jagged ‘Turkey’ teeth against the desert sky.

Remarkably, it could pinpoint the time of year with astonishing precision – accurate to within just 24 to 48 hours.

That pursuit of perfect timing runs like a thread from ancient calendars to today’s marketing playbook.

Because, just as predictably, we know that putting your message in front of the right people at the right moment will boost your bottom line.

If you’d like to bounce around a few ideas on how to do that, please drop me a line.

Until next week.

Alec