My flabber has never been so gasted …

To fall off one’s chair with surprise is probably an overused expression.

But that’s pretty much what happened to me recently when a postcard from our parcel delivery company dropped through our letterbox.

To put it mildly, I wasn’t exactly in a rush to read the contents.

They only ever get in touch when there is bad news to impart, or they want to give their customers a good kicking for some reason or another.

You wouldn’t expect anything less from a company whose accounts department’s been trained by the East German Police.

There’s never been any Swiss Finishing School for those guys, that’s for sure.

But read it I must.

And that’s when my jaw dropped.

The message was from a young man who’d only recently joined the company and clearly hadn’t been there long enough to have been brutalised by the system.

Without much ado, he quickly got to the point, saying how much the company appreciated our business after 25 years as a loyal customer.

After I’d been resuscitated, I had to reread the message just in case I’d dreamt it.

But it was true.

After 25 gruelling years, probably longer, this was the first time I could remember ever receiving anything so much as a squeak to say how much our business meant to them.

Which, I have to admit, got me thinking.

A reminder to thank our best customers is something we all need, and a stack of pre-printed postcards close to hand is the perfect way to do it.

If you’ve got a project, event, or campaign coming up and you’d like the print side to look sharp and run smoothly, we’re here for a quick chat.

Until next week.

Alec