Simple things done well …
Three years ago, two members of our team walked out of the office with a box of branded jotter pads and packets of sweets.
It doesn’t sound like much, but they headed off to nearby industrial parks and trading estates with a simple plan …
To visit as many businesses as possible, explain in 60 seconds who we were and then do nothing more than leave a couple of branded jotter pads and a packet of sweets.
No foot in the door sales bombing.
No cold calling and harassing overworked business owners.
And definitely not asking if anyone can spare 15 minutes for us to bend their ear … a sure-fire recipe for getting the door slammed in your face.
The marketing purists would probably have to be revived by a strong dose of smelling salts because there was NO FOLLOW UP either.
Nope, we literally went around to as many local businesses as possible and tried to leave a mark in double-quick time.
It may be simple, and it may lack sophistication, but we’ve made SO many great contacts this way.
And one call last year led to our biggest order ever.
Proof, if you ever needed it, that simple things done well can lead to big outcomes.
We practice what we preach and we know just how much impact a simple, well-executed idea can make.