50 shades of grey it isn’t …
On an industrial estate in West Yorkshire stands an imposing grey building.
Behind a tall perimeter fence and a security cabin at the gate, 50 shades of grey it most certainly isn’t.
Although you might find a copy of it behind those walls.
Because inside that inconspicuously monotone building lies 373 miles of shelving that houses the British Library’s collection of every single book, newspaper and journal published in the UK.
An obligation that has existed in law since the reign of Charles II.
It’s a glorious treasure trove of documents old and new, and it’s well protected too. If you attempt to strike a match in there it won’t light due to the low oxygen environment.
Whilst many messages get lost in the digital clutter this story highlights why the printed word is so special.
It’s enduring and we treasure its many forms.
In what seems like a totally digital world, print is proving its worth when the power of communication has never been more important.
For us, that means getting our message out there and in front of our potential customers.
Pound for pound, locally distributed flyers still provide the most cost-effective method of communication for local events and promotions.
A thought worth holding before you blow a small fortune on paid advertising online.