Are you as invisible as Captain Mainwaring’s wife …?
Dad’s Army ran for 9 years and 80 episodes and in all that time Captain Mainwaring’s wife never appeared on screen.
As invisibility goes, that’s pretty good going.
The writers deliberately played on the fact that Elizabeth Mainwaring was never seen, and it became an amusing sideline in a show brimming over with subtle interplays between the characters.
But the polar opposite of what we are trying to achieve for our products and services.
For us, invisibility is a disaster.
We want the world to see and hear about our wares.
But many businesses don’t even realise they’re as well camouflaged as a sheet of sandpaper in the desert and suffer the inevitable lack of sales.
In today’s “noisy” world the trick isn’t to tackle the problem head-on and shout even louder.
Sure, if you’ve got a big budget and are prepared to fire money at the problem like it was going out of fashion then you’re probably going to get what you want.
But if you haven’t got a bottomless pit of cash how on earth can you stand out from the crowd?
Well, it’s not as difficult as you might imagine.
Which is why next week I’ll share an amusing tale of the horse and the photographer and how a little ingenuity generated the outcome he wanted.
But for now …
If you want a sounding board or just want to bend my ear, I’m on hand for a chat about anything to do with print or web design.