Don’t throw the baby out with the bath water …

Sport is probably as close as it comes to having a national religion.

For some, it’s the most important thing in the world.

And millions of us engage in it every single day.

In the end, it’s tribal loyalty to their club or society …

For me, I’ve always marvelled at the powerful lessons sport has for business – the insights are profound.

This is why I’m hugely enjoying my latest book Barça which is all about how Barcelona FC became the most powerful football club in the world.

One passage stuck with me …

The author was recounting a passing comment by Lionel Messi, one of the best footballers ever, who was intrigued to find that the club valued constant improvement over winning.

Just think about that for a moment. Perhaps the greatest club in the world and their driving mantra was to improve – not win at all costs.

I see it every day – people approach us looking for a fresh start with websites and their marketing collateral.

Because most people’s natural instinct when they think something’s not working is to scrap it and start afresh.

But the thing is, you don’t always win at the first attempt.

Barcelona FC knows that.

Sure, sometimes there’s sound reasoning to start over again, but just think – is the cost and time worth it?

Smaller, incremental changes can sometimes be a more rewarding approach.

Make a change and monitor the results. And then another. And another. Step by step, you’ll get there. 

And learn a lot more along the way too.

If you want a sounding board or just want to bend my ear, I’m on hand for a chat about anything to do with Print or Web Design.

Stay safe.