How easy are you to find online?

The email landed in my inbox in the early hours of Friday morning.

“Could we print some Matt Laminated Business Cards – super urgently?”

Nothing unusual in that apart from the fact that the message had been sent from a company in Sydney, Australia and the cards were needed for their UK Head of Sales.

And they also asked if they could be printed AND delivered in the next two to three working days …

We’d never heard of them, and they’d never heard of us but had found us during a Google search looking for someone local to their UK operation.

Long story short, the cards were successfully delivered 24 hours ahead of schedule.

And the reason I’m telling this, so far unremarkable story, is that it highlights how important good SEO is.

When people are searching for what you do, do you want them to find you?

Because if they don’t find you, they’ll find a competitor?

There is an interesting postscript to this story, however.

Due to the super-speedy delivery required, we didn’t want to risk using a courier, so I asked my wife to drive over and deliver them in person.

And their UK Head of Sales just happened to be the son of a family friend my wife had been at school with.

Life is full of little surprises …

            … but good SEO shouldn’t be one of them.

So, if you’d like to jump on a call for a quick chat on how you can implement some simple SEO strategies in your business, I’d love to hear from you.

Just check my diary here to book your call.

Stay safe.

Alec