1+1=2

For those that enjoy a little light bedtime reading, the Principia Mathematica probably doesn’t top the list.

Written in 1910 by Alfred Whitehead and Bertrand Russell the weighty tome runs to more than 700 pages and demonstrates the close relationship between mathematics and formal logic.

What is particularly interesting is that a significant chunk of this snooze fest is devoted to proving that 1+1=2.

It’s worth a read … if you enjoy making your head hurt.

But it’s not one for me.

In my world, I like to keep things simple. Very simple.

Because complicated never gets out of the starting blocks.

Think about it – the worst thing about anything complex is that you put it off … and then it becomes a chore.

And chores don’t always get done!

So, if you’d like to jump on a call for a quick chat on simple ideas on how to use print and graphic display to drive your business forward, I’d love to hear from you.

Just check my diary here to book your call.

Stay safe.

Alec