Waiting for our train on the platform last Saturday I couldn’t help but notice how people were whiling away their time.
Almost everyone was glued to their phones as if even a momentary loss of signal would ruin their day.
A scene which made me smile as I recalled how Rudyard Kipling is said to have spent his time waiting for trains.
Something he had to do a great deal as he travelled around India during his time there as a journalist.
The great poet and novelist enjoyed nothing better than chatting to fellow travellers – finding out who they were, where they’d come from and what they did.
Which explains how he was able to describe his stories’ characters in such vivid detail.
Because he understood them, what made them tick. Discovering what tantalizing details lay under the surface and made them the individuals they were.
To an extraordinary degree, he understood people.
It’s why his enchanting tales such as The Jungle Book and the enigmatic “If …” still strike an endearing chord.
A thought for us to hold as we sweat over generating new website and promotional copy.
If we don’t understand what our customers really want, we’re scattering seeds on barren ground. Understanding people is invaluable at EVERY level.