What’s your favourite logo?
A couple of months ago, the Bank of England (BoE) proudly unveiled its new logo.
And all for a cool £51,594.49p
An oddly specific number, you might think. But was it worth it?
If you are keen to tick boxes like accessibility, inclusivity, and equality, then the BoE will probably tell you it’s money well spent.
But if we quoted you something in the region of £50k for a new logo, you’d probably be out of the door faster than a Max Verstappen start in an F1 Grand Prix.
And I wouldn’t blame you.
When you think about some of the BEST logos, they’re simple, effective, and memorable. And they work because of the brands behind them, not the other way round.
The truth is that there are SO many things your customers care bout more than how your logo looks.
When they land on your website or read your promotional material, they’re looking to see what you do, how you do it, what your prices are, and whether you are a good fit.
Functionality and clarity should always come before cosmetic design …
Which is why we always talk about these key questions BEFORE we discuss a new project with you, whether that’s web design, print jobs, or anything else.
Spoiler alert: it won’t cost the thick end of £51 Grand, either.