The £1.5bn power of paper …

“We thought we had one box left, but we’ve run out! How quickly can you get us some more?”

That’s how the urgent call usually goes.

Now, ordinarily, we’re only talking about a few thousand Invoices or Letterheads – and we can get these run off in a day or two and out for despatch.

But instead of a few thousand, what happens when the shortfall is 1 million?

Well, that’s precisely what happened last week to Abrdn – the Edinburgh based fund manager.

You see, they needed to send out details of a shareholder vote to 1 million retail customers …

And the stationery cupboard was dustier than Tottenham Hotspur’s trophy cabinet.

But there’s an even bigger problem …. some grades of paper are like gold dust right now.

So, what did they do?

Well, they delayed the vote on the £1.5bn merger by two weeks to give them enough time to get enough paper in to do the job.

Say a lot about the power of print, doesn’t it!

As James Herriot once said, “It shouldn’t happen to a vet”.

And it shouldn’t happen to you.

If you are running low on printed stationery, why not give us a call on 01824 705800 before your stocks go critical?

It’s what we’re here for.

And on that note, if you want a sounding board or just want to bend my ear, I’m on hand for a chat about anything to do with Print or Web Design.

Stay safe.