The party bore …

No one likes a party bore.

There you are, trapped in a corner having to listen to endless droning.

On and on they drone.

And it’s always about THEM.

They’ve done this, they’ve done that, they’ve done everything, but YOU are well and truly trapped.

This must be a learned art because a part bore is highly adept at subtly positioning themselves between you and ALL possible escape routes.

The bores are usually immovable but what can be highly effective in shutting them up is saying something like; “do you mind if I change my incontinence pants while we talk?”

If you’re in luck, they’ll take fright and dash off to hunt down another innocent victim.

We’ve all faced situations like this and probably worse.

So keep that thought in mind next time you look at some of your own marketing collateral.

Try counting how many times it says “I” and “We” and then count how many times you’ve said “You”.

Thought so.

It’s so easy to do as you realise there are twice as many references to “I” and “We”.

But no one is interested in you.

However, they ARE interested in what you can do for them.

So less of the “Look at our turbo-charged twin-fan bilge-buster widget” and a little more about how your bilge-busting widget will improve your reader’s lot.

If it helps them to go further, faster and feel better, you might be on to a winner.

Until next time.

Alec