Yes, I still read a TV guide …
Forced to read Evelyn Waugh at school I found his books as funny as standing on an upturned plug barefooted.
But a recent TV write-up sounded rather more promising.
Which is how I found myself watching Amazon Prime’s Decline and Fall and simultaneously trebling my on-demand TV feasting in the process.
The truth is, there are scores of wonderful programmes catering for just about every taste but if you don’t know they’re available you meander on in blissful ignorance.
Regularly feasting on hours of TV is not my idea of fun anyway and especially at this time of year which is why I wouldn’t go out of my way to find something to watch.
It’s too much like hard work.
But a recent revamp of one of the weekend TV guides has changed all that by highlighting at a glance the best of On-Demand and Catch-Up TV.
Which makes it super-easy to pick the very best of the best.
And the business lesson in this for all of us is plain to see.
We know we’ve got lots to offer our customers.
To help them save time, make more money, promote themselves more effectively and enjoy themselves more.
But if we don’t get out there and tell them, they’ll meander on in blissful ignorance too.
Food for thought, perhaps in these dog days of summer?