Catch me a Tiger …
In deepest rural Dorset there’s a rather large shed.
Tucked up safely inside is one of the deadliest weapons of World War 2.
The Tiger tank.
Sure, the tank is interesting but how it was captured and brought from Tunisia to London is one of the war’s most epic tales.
The Tiger was one of the most feared tanks in World War 2 and North Africa, the 60-tonne armoured monster wreaked fear and havoc wherever it was deployed.
The British Army even had a name for it: Tigerphobia.
Such was its destructive power that Churchill feared it would lose Britain the war and was desperate to capture one and find out what made it tick.
So, in January 1943 he summoned Major Douglas Lidderdale to a meeting at his private office and simply said:
“Mr Lidderdale. I’ve heard a lot about you. Pretty genned up on tanks are you not?”
“Major, I want you to go and catch me a Tiger”.
‘Park the bloody thing outside my front door. Do you understand?’ said Churchill.
Just nine months later, having risked life and limb Lidderdale did just that.
Following Churchill’s instruction to the letter, he parked his captured prize on Horse Guards Parade just behind Downing Street. He was just 28 years old.
Can you imagine the zillion-word Health & Safety document needed if that had been today?
But those brief, simple words kicked the whole thing off.
Food for thought, perhaps, to look at our own website copy and sales material.
How succinct and easy is it for our customers to understand and want to buy from us?
The more compelling and easier it is to follow, the more you’ll sell. Simples!
Snatching a few quiet minutes to look at your own stuff might be the most valuable work you’ll do all week.
But for now, …