Checkmate …

Have you ever wondered why chess players looked so vexed?

The two protagonists facing each other across the chequered board. Poised in a mind battle of epic proportions.

If you have, there’s probably a very good reason.

Because they say that there are more possible variations in the game than there are atoms in the universe.

10 to the power of 111 apparently.

But less, admittedly if you discount illegal moves.

Yet there are ONLY 10 to the power of 80 atoms in the universe.

And it’s a number that reminds us of the complexity of the world around us.

Just like the intricate moves on a chess board, the world of print is also a realm of infinite possibility.

Every word, every page is part of a grand design., creating something tangible and meaningful.

Just as a single move in chess can change the course of the entire game, a small adjustment to a job can make a world of difference to the final outcome.

Think about it.

Every printed page you hold is a result of countless decisions and precise executions.

The alignment of text, the choice of font, the richness of colour and the feel of the paper.

They all come together to form a masterpiece of communication.

How are you going to use it?

Until next time.

Alec