Jamie’s 30-minute Meals
Jamie Oliver’s 30-minute first aired on UK TV back in 2010 – 12 long years ago.
For those scared by long hours of toil just to get a meal on the table, it was a godsend.
Sure, there was undoubtedly a great deal of selective post-production editing but he prepared a tasty-looking feast at the end of each half-hour slot.
Inevitably, there were cries of cheating and the odd claim that viewers had been hoodwinked.
And although the irony was lost on them, they claimed that he’d only managed to complete the meal in 30 minutes because he’d prepped everything beforehand.
Because he HAD prepped everything before the clock started ticking. That was his secret.
Get everything prepped and ready beforehand and it’s a done deal.
So why shouldn’t we take a leaf out of Jamie’s book?
You can get a one-page website live in one day. But so often we’re hampered by outside distractions, millions of amends, and a lack of organisation.
A bit of a copy change here and some image changes there and then someone has a brilliant idea for a new headline …
But that changes the intro and back and forth we go with an Olympic size ping pong game – only this time it’s affecting your livelihood.
So, what does good prep look like?
Well, it looks organised – and that means …
- Get your copy ready to go. Spell-check it, read it out aloud, and make sure it all makes sense.
- Do your keyword research so you know what you want to be found for whether it’s recipe ideas or accountancy services.
- You’ve got your images are high-res and ready to upload.
- Get a copy of your corporate ID ready and have it ready to hand over to your web designer.