Bannau Brycheiniog
On Monday 17th April, the Brecon Beacons Nation Park was renamed … henceforth to be known as Bannau Brycheiniog National Park.
Why?
The park’s managers said the present name – referencing wood-burning, carbon-emitting beacons – no longer fitted the park’s eco ethos, hence the rebrand.
And then the world erupted.
You knew things were turning into a bit of a s@*t storm when Prime Minister Rishi Sunak was asked to comment.
But behind the inevitable furore was something far more important.
Who was Brychan?
Brychan was the legendary 5th-century king of Brycheiniog or what roughly corresponds with what is Breconshire today.
The renaming of the eponymous National Park was as much, if not more of an important factor in celebrating Welsh culture and history.
And what an evocative tale to tell.
If only they’d listened to Bananarama when they sang “It ain’t what you do, but it’s the way that you do it”.
Food for thought when you’re writing up new copy for something on your website or perhaps a new sales brochure.
Its not what you say … but the way that you say it.
Until next week.
Alec