Toasting the King with a wee dram …

Those partial to a wee dram will know that whisky is aptly named.

The name derives from the Gaelic ‘uisge beatha’, or ‘usquebaugh’, meaning ‘water of life’.

Scan the shelves of any off licence and you’ll see dozens of different types.

Make a trip up to Scotland and hundreds of different types, sizes, and flavours are on offer to tempt those who enjoy its warm caressing delights.

From Scrooge to Croesus, there is a range of prices to suit everyone– whatever your budget, you won’t be disappointed.

So, when it was announced that King Charles would be releasing a limited-edition Coronation Whisky my ears pricked up.

Made from Plumage Archer malting barley grown on his Highgrove Estate each bottle is on sale for a modest £295.

Not unsurprisingly, it is sold out.

So, what makes it so different from the £30 of Cotswold whisky I purchased only a couple of months ago?

It will have been aged a little longer and aged in more carefully selected casks  … but I’d imagine there’s not a great deal of difference.

And therein lies the genius.

Because it is made and marketed as a premium product it sells at almost 10 times the price of my modest bottle.

But has it cost 10 times as much to make?

Limited to a release of only 340 bottles you may ask why they bothered.

But multiply 340 x £265 and it all adds up to £90,100 of EXTRA sales.

The question is, what could your premium product be?

Until next week.

Alec