Short Cuts Deserve a Second Look …

14 December 2020

If you enjoy the occasional slurp of red wine, you’ll probably know that a glass of Italian Amarone is a wonderful treat. The trouble is that it comes with a rather hefty price tag. Which, given the process of making it, is not surprising. Harvested by hand, the grapes are picked, sorted, and carefully inspected […]

The Japanese Tea Ceremony …

7 December 2020

Nuts and bolts can be a bit of a hard sell. As Chris and I soon found out whilst discussing some new copy for his brochure and website. We’d only just met so I was new to the challenge but it was clear that he’d been wrestling with the conundrum for a long, long time. […]

The Dashing Count …

16 November 2020

On the 18th of December, the dashing Count rocketed across the finishing line and into the record books. Count Gaston de Chasseloup-Laubat had just set the first land speed record of 39.24mph and the date was December 1898. And his car? An electric-powered Jeantaud Duc, apparently. Who’d have guessed that EVs were all the rage […]

Hungry PC’s 80mph crash …

9 November 2020

After a tiring 12-hour shift, PC John Byrne was looking forward to getting back to the station and clocking off. Just as he thought he could relax his phone buzzed and a message popped up on the screen. One he couldn’t ignore. As the adrenalin surged through his veins, on went the blue lights and […]

Calendars: the unbreakable rule …

2 November 2020

They say there’s nothing new under the sun and they’re probably right. Adverts for 2021 calendars are arriving thick and fast. Big ones, little ones, wide ones, and tall ones – all with one unbreakable rule which I’ll tell you about in a mo. But one caught my eye – waxing lyrical about its amazing […]

I blame Lewis Hamilton …

26 October 2020

Whether you are a Formula 1 nut or not (I’m not, by the way) you’ve got to admire the way they use data. Because the pointy heads in Formula 1 certainly know how to use it and it’s a lesson which should resonate with anyone serious about the success of their website. The reason this story stands […]

Don’t build a lighthouse in the desert …

19 October 2020

For over a millennium the great Lighthouse of Alexandria shone out over the Nile Delta. Flames leaping skyward atop its 350-foot stone tower to guide ships into the bustling port of Alexandria. As one of the Seven Wonders of the World it is undoubtedly the most famous lighthouse in antiquity. The world over, lighthouses have […]

Carrier pigeon might not work …

12 October 2020

Every week I chat about something which catches my imagination. Something to help you promote your business more effectively and … help you steal a march on the competition. But the chances are that it’s not always about what’s on your mind right now. So, that got me thinking. They say that to get the […]

A ticket to nowhere …?

5 October 2020

Boarding a flight to nowhere and landing right back where you started from isn’t everyone’s idea of fun. Most of us, if truth be told, prefer to land in a different place from where we took-off. And with airlines and their planes Covid-clamped that’s not quite as easy as it used to be. But who […]

What did the Egyptians ever do for us …?

28 September 2020

It may be rarely talked about, but the Rosetta Stone is one of the most famous objects in the British Museum. It’s more than 2,000 years old but it holds a very valuable lesson to anyone sweating over fresh content for anything from a web page to a new brochure. Created in around 196 BC […]